| The power of the Joomla brand |
| Thursday, 23 April 2009 | |||||||||||||||||||||||||||||||||||||||||||||
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I have to be honest and say I was nervous when I pushed the button to announce the fork away from the Mambo project August of 2005. I really had no idea whether we'd make it through even the first year. Well, we did and the fourth anniversary of that fateful day is only four months away. Joomla quickly eclipsed the Mambo project on every metric and eventually even the most hardened of fence-sitters had to concede that the fork had indeed stood it's ground and achieved success in its own right and the Joomla-versus-Mambo days are long past. So how has Joomla as a brand performed over this time? There is no definitive way to exactly measure the size or popularity that the Joomla brand has achieved. We have to rely on anecdotal methods. dnScoop.com provides an interesting aggregation of that anecdotal data for domains around the world. It's interesting to observe the results of Joomla today particularly when you consider that the project started with nothing but the passion and ideals of a community devoted to a cause. The following table provides a look at Joomla relative to Mambo and the other notable CMS players.
Some explanatory notes and observations:
What does this all mean? Brand is everything. Joomla, Drupal and WordPress all have very strong brands but also put a lot of effort into keeping that brand reliable and unified. Mambo is an example of what happens when that does not occur. Open Source solutions are being looked at with even closer scrutiny during these hard economic times due to their inherent tenancity. People are going to look to the strong existing brands to survive and rebuild. In terms of solutions for true content management Joomla, is arguably the leading brand. It's a wise choice for investment for any business seeking more economically reliable content management solutions.
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